For sure Evian wants us to stay forever young.
If everyone wants to stay a baby might be of personal taste. (Possibly it’s more a figurative joke) We can not even blame the Danone-owned water giant borrowing the surf culture’s image. All the brands do. (Here is more about the marketing background.)
However, there remains that slightly bitter taste, when watching this hilarious/tasteless/creepy piece of advertising.
Please keep your plastic bottles off the beach and think twice when you borrow a cultural image!
Let’s simply hope those babies can live in a world with less plastic pollution when they are grown up!