Let’s Go Surfing, Baby.


For sure Evian wants us to stay forever young.

If everyone wants to stay a baby might be of personal taste. (Possibly it’s more a figurative joke) We can not even blame the Danone-owned water giant borrowing the surf culture’s image. All the brands do. (Here is more about the marketing background.)

However, there remains that slightly bitter taste, when watching this hilarious/tasteless/creepy piece of advertising.

Please keep your plastic bottles off the beach and think twice when you borrow a cultural image!

Let’s simply hope those babies can live in a world with less plastic pollution when they are grown up!







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